ZQlik website

Project Overview

Client: ZQlik, WhatsApp Business Automation Platform
Industry: SaaS, Communication Technology
Timeline: 3 weeks (2025)
My Role: Lead Product Designer

ZQlik is a business communication platform focused on automating WhatsApp messaging, short links, contact management, QR code generation, and campaign delivery. The goal was to create a landing page that effectively communicates its services, attracts conversions, and is responsive across all devices.

Challenges

• Communicating multiple technical services clearly

• Simplifying pricing tiers for quick decision-making

• Building trust with new users

• Creating a conversion-optimized landing experience

Design Goals

1. Clear Messaging – Highlight key services like WhatsApp automation, link tracking, and contact tools.

2. Easy Navigation – Single-page scroll with sections that guide users from feature explanation to pricing and FAQs.

3. Visual Simplicity – Clean, minimal layout with green/white color scheme for freshness and trust.

4. Pricing Transparency – Present flexible monthly plans (10,20, $40) with clear features.

5. Lead Collection – Include a contact form to capture user queries for support or demos.

Key Features Implemented

• Hero section with headline and demo call-to-action

• Visual cards for services: WhatsApp API, shortlink manager, contact CRM, QR code generator

• “How it works” section in 3 steps

• Plan comparison with CTAs under each pricing card

• FAQ and lead form section for user support

Results

• Improved User Engagement through intuitive layout and clear service breakdown

• Faster User Decisions with simplified pricing and benefit highlights

• Higher Conversion Potential with visible CTAs and contact forms

• Mobile Optimization ensured seamless experience across all devices

Design Solution