TSR Tech Redesign

Project Overview

Client: TSR Tech – Enhancing Sales & Distribution Management Through UX Redesign
Industry: Digital solution provider
Timeline: 5 weeks (2025)
My Role: Lead Product Designer

TSR Tech is a digital solution provider focused on streamlining sales, inventory, and distribution management for businesses. Their platform supports wholesalers, distributors, and retailers in managing operations efficiently with real-time visibility.

Challenge:
The client’s former site lacked:

• A clear value proposition

• User engagement through visuals

• Organized content hierarchy

• Effective feature communication

• Trust signals and conversion elements

TSR Tech wanted a redesign that would clearly communicate their product benefits, boost lead generation, and improve user understanding of its features.

Goals:

• Improve brand perception and trust

• Drive more demo bookings

• Clearly showcase product features

• Improve mobile responsiveness and user flow

Solution:
A modern, responsive, and visually engaging redesign was implemented with the following improvements:

1. Hero Section

   • Clear headline and subtext to communicate the core value

   • CTA buttons for quick action (“Book a Demo”)

   • Device mockups for visual context

2. Why Choose Us?

   • Simplified, digestible blocks showing the product’s strengths (cost-saving, easy setup, automation, etc.)

3. Feature Showcase

   • Grid-based layout displaying key features with simple icons and short descriptions

   • Customer testimonial section to build credibility

4. Loyalty Program Section

   • Highlighted cashback system for user engagement and retention

5. Newsletter and Contact

   • Clean subscription CTA

   • Trust-building partner logos and footer with essential links

Results:

• 40% increase in lead submissions

• Improved bounce rate and time spent on site

• Positive client feedback on clarity and design professionalism

• Stronger brand trust due to visuals and testimonials

Design Solution